Transit Marketing Campaign CASTA

COLORADO TRANSIT
AGENCIES PROMOTING
COVID SAFETY

The Colorado Association of Transit Agencies (CASTA) has been proactive about helping systems around the state keep riders, drivers and their communities safe. To assist CASTA and statewide transit agencies, Studio Six developed two unique transit marketing campaigns focused on promoting Covid safety protocols.

Marketing messages are most effective when short, repeated and accompanied by supporting visuals. The “Adventure is Calling” and “Ride Colorado” campaigns were designed for visual simplicity with limited text and icon illustrations appropriate for bilingual audiences. These transit Covid campaigns helped establish consistent safety protocols on a statewide basis.

Transit Marketing as it appears on facebook app

ADVENTURE IS CALLING

The “Adventure is Calling” campaign was designed specifically for transit agencies serving mountain communities that attract adventure-seeking Coloradans and visitors from around the country. Studio Six developed this turn-key campaign that included social media videos, social media ads, signage and posters for Front Range and Western Slope systems with majestic mountain backdrops.

Graphic design variety of icons with headlines: stay home, mask on, ride on, social distance, keeping you safe, we are disinfecting and track the spread

Rural transit marketing road sign. Text: Keeping you safe with fewer riders on Colorado transit

RIDE COLORADO CAMPAIGN

The challenge was how to develop a transit marketing campaign that would seamlessly integrate with the diverse branding of statewide transit agencies. To solve this challenge, the “Ride Colorado” campaign was designed to be customized by each transit agency with easy-to-use graphic templates allocating space for personalization of information and co-branding. Stylistically, we developed icon-style illustrations that would appeal to diverse agencies serving diverse audiences. The transit marketing tools included an animated social media video, social media posts, signage and posters. Bilingual materials were also developed to reach Spanish-speaking riders.