Boulder, Colorado

Many of us don’t even think about getting where we need to go. We hop in the car whenever we need to and go wherever we want to. But if you’re a senior and your eyesight is failing, a person with a physical disability, a child from a family lacking financial resources, simply getting to the store, work, school, social events or to the doctor is extremely challenging to say the least. That’s where Mobility for All and Boulder County Youth come in.

Mobility for All and Boulder County Youth are two divisions within Boulder County dedicated to ensuring that transportation options are available for residents of all ages and physical abilities. The organizations provide various services, such as travel training, ride-hailing partnerships, and subsidies for low-income individuals, aiming to break down transportation barriers. By offering personalized support and resources, they empower people to navigate the city’s transportation network confidently, leading to increased independence, enhanced access to essential services and improved quality of life.

To stretch internal staffing resources, the two organizations merged under the Mobility for All umbrella. But with that came a need to evolve the existing Mobility for All brand that would reflect a new organization that was appealing to everyone from youth to seniors. Studio Six was hired to design a new brand that would attract people of all ages, ethnicities an abilities to get involved with the organization. Not only did we refine the logo, but designed a playful and welcoming look that was applied to all of the brand touchpoints like Instagram grid, newsletter and social media pages.