SNOWMASS, COLORADO

Get on board faster!

AND THE HIP
GET HIPPER!

Deep powder and endless vertical have defined Snowmass Village and created international buzz for this community since 1967. Snowmass-at-Aspen was soon to become the country’s largest and most complete winter resort. Today Snowmass has grown into a year-round family resort and vibrant community. As a world-class international destination, the town is intentional about shaping an excellent experience for visitors and residents and has developed an exceptional system of free transit services. The Town of Snowmass Village hired Studio Six to improve the transit experience by redesigning transit maps for greater ease of use and launching a campaign announcing the Transit app for real time trip planning.

PROJECT SCOPE
Stakeholder Engagement, Map Design, Transit App Advertising Campaign, Online Advertising, Social Media Video Post, Graphic Standards

Snowmass Transit App displayed on a smartphone with a white text overlay that says Introducing

LAUNCHING
THE TRANSIT
APP

BRAND CHALLENGE
How does a community launch a public transportation campaign that is as inherently hip as the destination? How do we encourage adoption of a new transit app and increase the use of the Village Shuttle? How do we develop a campaign that appeals to both visitors and local Snowmass residents?

Get On Board Faster tagline over snowboarder in yellow jacket

AUTHENTICITY
RULES!

STUDIO SIX SOLUTION
To increase awareness of the Transit app amongst diverse market segments, we developed a dynamic multi-media campaign to reach both local residents and visitors. By using a multi-channel strategy of geo-targeted Facebook and Instagram ads, paid online advertising, coasters handed out by bartenders, brochures and website assets, the campaign is customized to reach and resonate with specific Snowmass audiences. Beautiful, exciting Snowmass imagery was used to capture the essence, the vibe and what makes this place so awe-inspiring!

Get There Faster. Headline over mountain biker in Snowmass mountains

BUILDING THE
CAMPAIGN

STUDIO SIX SOLUTION
To increase adoption of the app during summer months, we designed a campaign with stunning summer imagery and photography that is as adventure-filled as the destination!

Transit app branded drink coasters and a group of happy people

CHEERS!
TO YOUR
PERFECT DAY
IN THE
VILLAGE

STUDIO SIX SOLUTION
Après ski in Snowmass Village is treated as more than just something to do after a day of skiing and riding—it’s considered a lifestyle. And to ensure the afterparty is both fun and safe, the Village Shuttle is the perfect way to get home after a perfect day in Snowmass. And what better place to promote the ride home than over your favorite cocktail. As one of our strategic touchpoints we developed coasters that promote the Transit app and the Village Shuttle. So cheers! Here’s to a great day in the Village!

\\ Brochure Imagery

And you thought there were no free rides! Tagline overlay snowy scene

REDESIGNING
THE MAPPING
SYSTEM

STUDIO SIX SOLUTION
With the goal of improving the visitor experience, Studio Six redesigned the Snowmass mapping system for greater ease and simplicity. We developed a modern metro style map with an emphasis on providing visitor ease-of-use. By redesigning the map, visitors now have a clear understanding of important community landmarks, route frequency and which routes travel to specific hotels and accommodations.