A PHOTO IS WORTH A THOUSAND WORDS

On a constant quest to increase ridership, transit agencies focus on two key strategies:

1. Perfecting the product by improving frequencies, reconfiguring the routes, and providing reliable service
2. Refining the riding experience by deploying new trip planning technologies

After the product is refined, marketing strategies must be put in place that effectively market and sell transit. At Studio Six, we are focused on this third essential phase, the art and science of selling transit. One of the most important components in any marketing toolkit is custom and curated transit lifestyle imagery that brings your system to life and connects with your core audiences.

If we are to make transit a lifestyle, we must sell the transit lifestyle. We do this visually. At Studio Six, we organize, art direct, plan, photograph and film transit systems in action. What makes our work so effective is capturing the people, the places and experiences authentic to each community. There is no substitute for branding that is distinctly authentic.

The art of selling transit begins by shifting the mindset from merely moving people from A to B. Selling any product requires strategic branding that creates an emotional connection with intended audiences. We sell the experience of transit—the ease, the convenience, the freedom, and the delight of an easier, more affordable travel option. Skip the drive, love the ride! At Studio Six, we identify potential market segments that will be most served by transit and design branding and marketing campaigns to resonate with these audiences. We then sell the experience with authentic custom photography!